Trading platforms have always been complex. To be able to use such platforms one needed to be trained and have experience in using them. For all these reasons a novice would not be able to use investment platform. In order to looks more attractive to a new type of private investors the complex and cluttered design needed to be more intuitive.
I designed this platform by following modern social network principles. I used a minimal and clean design language and limited the number of informations visible at the first glance. With that said, I really wanted to offer the same amount of information and this is why everything is available in a more dynamic way.